Now I know the big end of town love to develop marketing projects that dwarf the competitors. But this one may just take the cake! Samsung have just launched a massive advertising billboard in Moscow, Russia, that really grabs your attention. It is Samsung Galaxy S7 marketing at its best.
Here is the Samsung press release, courtesy of their newsroom website:
Watch this YouTube clip about this massive billboard that stands over 80 metres tall and is perfectly positioned between Moscow and its International Airport. It is estimated that over 800,000 people per day will see this marketing masterpiece.
Samsung Galaxy S7 Marketing – Observations
What do you think? Have the marketing gurus gone mad or is this a stroke of genius? Is it a clear case of perfect positioning for a billboard or is it a distraction that could impact negatively on Samsung product promotion? Marketing is such a tricky field and many advertisers tread a fine line between what is effective and what is just novelty. Some would say that any publicity is good publicity, since it gets the brand awareness into the public’s thought processes. Samsung’s market share worldwide has taken a hit with the influx of new Android models from competitors such as LG, HTC and Huawei.
These brands are producing some smart looking products and Samsung needs to amp up its marketing methods to claw back its share. LED billboards are the new direction in digital marketing and this Moscow signage could do wonders for Samsung sales in Russia.
Samsung Galaxy S7 Marketing – LED Billboard Advertising
It is quite commonplace to see large LED billboards around Asia. During the time I lived in Thailand, these were everywhere. Large traffic intersections were awash with advertising signage. Anything from technology and furniture to fashion and fitness, graces the large colorful billboards around Bangkok and Phuket. Samsung are simply using technology to take their marketing of the Galaxy S7 to another level.
So what do you think? Got an opinion? I would love to read the comments that you leave in the box below.
Love this marketing so much that you need a Galaxy S7 now? Click on the banner below to find a deal!